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What We Do

  • “Barry creates outside-the-box opportunities and a steady flow of new ideas. He helped us launch a new product – Bose would not have reached its first year objective without the program Barry created.”

    — Steve Kingsbury, Former General Manager Bose Corporation

  • “What distinguishes Barry from other professionals is his dedication to and focus on client needs. He is a very creative and solution-oriented professional who listens extremely well, learns about client needs and challenges and then creates and develops effective programs that truly help clients reach their goals.”

    — Shelby Saville, Former Director Starcom IP

  • “Barry is one of the most creative and effective sales and marketing professionals I have ever met. His advice and council during any planning or strategy development session is always relevant and effective. Barry clearly adds value to the process and the outcome. ”

    — Bill McFadden, Former Vice President AT&T

  • “Barry was always completely focused on our needs, strategic, creative, detail oriented and committed to the success of every campaign we worked on together. He is a true partner and a pleasure to work with.”

    — Brittny Nathan, Former Strategist PHD Worldwide (on Hewlett Packard)

  • “I highly recommend Barry Weinberg to any organization looking to grow revenues and build strong, long-term relationships with clients.”

    — Steve Bonnell, Former Sr. Marketing Manager OptionsHouse (eTRADE)

  • Sales and sales training

    • Create or improve sales process

    • Train basic and advanced sales strategies and tactics

    • Set, reach and exceed goals

    • Lead, motivate and inspire teams to perform at the highest levels

  • Business development

    • Create business development plan

    • Conduct market research

    • Define target and build pipeline

    • Reach, engage, qualify prospects

    • Schedule meetings, prepare presentations and proposals

  • Partnerships

    • Collaborate, determine how to partner, with whom and why

    • Create, plan, develop and execute

    • Set goals, measure results, optimize and continuously improve

    • Become most trusted/valued advisor

  • Marketing strategy

    • Collaborate and create effective strategic plan

    • Coordinate sales, marketing and business development so all succeed

    • Examples of proven expertise and marketing successes in Case Studies

  • Change management

    • Lead clients to understand, embrace and benefit from change, so they will grow much more and more quickly

    • Demonstrate how to use change to improve and accelerate growth

    • A leader of change, we create new opportunities that move the needle for clients and their customers

    • See Case Studies for many examples of how change worked very well for cleints

  • Strategic planning

    Whether your company is a start-up or a mature organization, a strategic plan is among the most important and beneficial tools of all. It is a roadmap, a well thought out guide that enables you to succeed

    BW Group has worked with many clients of all sizes in multiple industries to create, develop, adjust and execute their strategic plans

  • Market research

    For decades, BW GROUP has done critically important research for its clients. We identify their strengths, weaknesses, target markets and their customers’ needs.

    With valuable data, analysis and insights, there is better strategic planning and better positioning of their products and services. We empower our clients to compete more successfully in the marketplace.

  • Product development

    Product development enables you to:

    • Stay relevant, grow and succeed

    • Stand out above competitors

    • Attract new customers and grow business with existing clients

    • Be your customers’ best partner

    With decades of experience and success, we created, developed and launched many new products and services for multiple clients.